All Posts

Freehand was a project from early in my career that gave me a critical lesson. In my early years, I worked for a packaging innovation firm called Perimeter Brand Packaging. Our focus was driving packaging innovation and creating value adding features that would make every day items easier to use. When I began working on freehand it had four major issues; it was four separate injection molded components(expensive to tool, produce and assemble), it wasn't very accurate, the aes

A 2019+ Hobie Outback It all started in college and it would take me across the country and to parts of the world I never would have imagined. Fishing and adventuring had already been a large part of my life, but seeing a few folks catching big stripers on kayaks and not having anywhere to keep my boat during college in Boston sealed the deal. I would get a kayak. And not just any kayak, a Hobie Outback, a boat that in it's few years on the market had established itself as a